Product management and product marketing both contribute to the success of a product in their own capacity.

The nominal group technique (NGT) is a structured decision-making method used in group settings.

With a well-built collaborative working environment you can successfully deliver customer centric products.

Use this product discovery checklist within your product team to ensure your products align with your users.

In theory, a daily meeting should fine-tune the team alignment and facilitate collaboration. But does it actually?

The Minto Pyramid has you start with the conclusion, before working through more detailed, supporting arguments, and further information.

An email list is a collection of email addresses that individuals or businesses use to send messages and newsletters to a group of people.

Establishing direct lines of communication between key parties means enabling teams, organizations, and consumers to speak with each other effectively.

The continuous improvement process (CIP) provides a structured approach to delivering incremental product enhancements.

As a PM, you’re responsible for functional requirements and it’s vital that you don’t confuse them with other requirements.

Social commerce occurs when companies use social media platforms to sell products or services to a targeted group of users.

Prosci is a change management leader, renowned for its research-driven approach to managing and implementing change.