Knowing your user is crucial for B2Bs. Here’s a guide to creating personas to help you tap into your B2B audience.
Quantitative product data is crucial to understanding user behavior. Learn how your product team can use this knowledge to improve the user experience, reduce churn rate, and generate ROI.
Can ChatGPT transform the way we work? Today, it’s young and limited in what it can do, but as you’ll see, the potential is huge.
Story mapping is a powerful, fresh, and enjoyable way to map and visualize the user’s journey in a visual and dynamic manner.
In this article, we introduce the affinity grouping method. We share tools and best practices and examine how you can integrate analytics.
Learn how to design a UX survey and some tools you can use in the UX survey process to improve your survey skills.
Some companies practice product development by beginning with a solution, engineering it, then asking their marketing team to find customers. Amazon does the opposite.
Creating the best UX can be challenging, which is where design critiques, user tests, and research can help create a user-friendly concept.
Many design teams have moved to a more agile viewpoint known as an intentional iterative design process. Here’s how to build one yourself.
Continuous discovery is all about ditching dedicated research projects and making them a permanent part of your team’s workflow.
Since customers care more about the value [they believe] they get, you can use WTP as a guiding light for pricing your product.
The 4 Ds of time management can help you be more productive as a product manager and instill important principles of task prioritization in your team.
