2022-12-05
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#product strategy
Emma Burt
145010
Dec 5, 2022 â‹… 2 min read

What is the 5 Ws (and 5W1H) framework?

Emma Burt Helping product teams to succeed through consultancy and training. www.playinthegrey.co.uk

Recent posts:

Rob Helton Leader Spotlight

Leader Spotlight: Elevating healthcare through evolving technology, with Rob Helton

Rob Helton talks about the potential for technology to impact the bottom line across the healthcare industry.

Sibel Bagcilar
Jun 16, 2025 â‹… 7 min read
How To Use AI Tools For Your Customer Discovery

How to use AI tools for your customer discovery

Learn how to use AI for faster, smarter customer discovery—without losing the human insight that makes product work effective.

Else van der Berg
Jun 12, 2025 â‹… 6 min read
Matthew Pizzi Leader Spotlight

Leader Spotlight: Building a scalable, flexible LMS, with Matthew Pizzi

Matthew Pizzi shares how he helped strategize and build Contentstack’s Academy, a learning management and training and certification program.

Jessica Srinivas
Jun 12, 2025 â‹… 6 min read
How To Define A Good Retention Metric For Your Product

How to define a good retention metric for your product

Retention isn’t just about users returning — it’s about delivering value. Learn how to define retention that truly matters.

Bart Krawczyk
Jun 10, 2025 â‹… 4 min read
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