2023-10-25
1713
#customer experience#market analysis
Kimberly Shyu
180000
102
Oct 25, 2023 â‹… 6 min read

A guide to different types of marketing strategies

Kimberly Shyu Deep tech product leader with nearly two decades of digital product and management consulting experience. In her free time, she practices creative writing with a strong interest in the intersection of humanity, technology, and society. The postings on this site are her own and do not necessarily reflect the views of her employer.

Recent posts:

Tyler Stone Leader Spotlight

Leader Spotlight: Navigating a complete product redesign, with Tyler Stone

Tyler Stone, Associate Director, Product at Sensor Tower, talks through how he’s led Sensor Tower through a complete product redesign.

Sibel Bagcilar
Jul 18, 2025 â‹… 8 min read

AI won’t fix bad thinking — use it to challenge you instead

AI agrees too easily. That’s a problem. Learn how to prompt it to challenge your thinking and improve your product decisions.

Raluca Piteiu-Apostol
Jul 17, 2025 â‹… 5 min read
Chrissie Lamond Leader Spotlight

Leader Spotlight: Building an audience-segmented product strategy, with Chrissie Lamond

Chrissie Lamond, VP of Product at Mansueto Ventures, talks about how she builds product experiences across audience segments.

Marta Randall
Jul 16, 2025 â‹… 7 min read

AI compliance: A core product competency you shouldn’t skip

AI governance is now a product feature. Learn how to embed trust, transparency, and compliance into your build cycles.

Kayode Adeniyi
Jul 15, 2025 â‹… 5 min read
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