2023-08-01
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#product strategy
Anna-Lena König
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Aug 1, 2023 ⋅ 9 min read

The power of a call to action (CTA): What it is and how to do it

Anna-Lena König I’m passionate about building products that improve people’s lives. Besides product management, I love working on creative projects and I’ve been writing online since I started blogging in 2008.

Recent posts:

5 ways product managers can steward cross-pollination

Learn practical strategies PMs can use to spread ideas, improve collaboration, and shape stronger, more connected product outcomes.

Kayode Adeniyi
Sep 11, 2025 ⋅ 4 min read
Steal My Startup Approved Growth Workshop Agenda

Steal my startup approved growth workshop agenda

Discover how to run a growth workshop that equips your product team to map key drivers, identify levers, and plan experiments that matter.

Kimberly Shyu
Sep 9, 2025 ⋅ 6 min read
How To Consolidate Your Product Management Tools

How to consolidate your product management tools

Streamline your product stack with a six step guide to tool consolidation. Cut costs, reduce silos, and boost team efficiency.

Sara Nguyen
Sep 2, 2025 ⋅ 4 min read
How To Define Customer Segments That Actually Matter

How to define customer segments that actually matter

Avoid weak product-market fit and wasted resources. Learn how to narrow broad customer segments into a focused beachhead strategy.

Joel Polanco
Aug 28, 2025 ⋅ 8 min read
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