2023-08-01
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#product strategy
Anna-Lena König
175650
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Aug 1, 2023 ⋅ 9 min read

The power of a call to action (CTA): What it is and how to do it

Anna-Lena König I’m passionate about building products that improve people’s lives. Besides product management, I love working on creative projects and I’ve been writing online since I started blogging in 2008.

Recent posts:

Balancing Process Vs. Product Mindsets For Product Success

Balancing process vs. product mindsets for product success

As a PM, you shape the direction your team takes to develop, adapt, and deliver successful products to your customers

Zeynep Cansu Yildirim
Mar 27, 2025 ⋅ 5 min read
Michelle Dunivan Leader Spotlight

Leader Spotlight: Fostering authentic relationships, with Michelle Dunivan

Michelle Dunivan talks about the importance of creating authentic, trusting relationships with your manager, team, and coworkers

Jessica Srinivas
Mar 27, 2025 ⋅ 7 min read

Use case template: Downloadable example & how to write one

Use cases help product managers define how users interact with systems. This guide gives you everything you need — key elements, a clear build process, and a free downloadable template!

Advait Lad
Mar 26, 2025 ⋅ 14 min read
Amit Sharma Leader Spotlight

Leader Spotlight: Cybersecurity products for enterprises vs. consumers, with Amit Sharma

Amit Sharma talks about the differences between managing cybersecurity products for enterprises versus end consumers.

Sibel Bagcilar
Mar 26, 2025 ⋅ 7 min read
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