2023-08-01
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#product strategy
Anna-Lena König
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Aug 1, 2023 ⋅ 9 min read

The power of a call to action (CTA): What it is and how to do it

Anna-Lena König I’m passionate about building products that improve people’s lives. Besides product management, I love working on creative projects and I’ve been writing online since I started blogging in 2008.

Recent posts:

Espen Scheuer Leader Spotlight

Leader Spotlight: Structuring teams around two different user groups, with Espen Scheuer

Espen Scheuer, Head of Product, Patient and Developer Experiences at NexHealth, shares how NexHealth structures its product organization.

Jessica Srinivas
May 29, 2025 ⋅ 7 min read
Leader Spotlight: Itzik Mitzmacher, Vice President Of Product At Teza

Leader Spotlight: Outcome-driven vs. output-driven product development, with Itzik Mitzmacher

Itzik Mitzmacher talks about how to avoid becoming a feature factory by shifting your product team’s focus from outputs to outcomes.

Sibel Bagcilar
May 28, 2025 ⋅ 7 min read

How picking up Canva can level up your PM work

Canva offers hundreds of thousands of free templates and 100+ million design assets to appeal to all different types of users.

Kimberly Shyu
May 27, 2025 ⋅ 5 min read
Shayani Roy Leader Spotlightq

Leader Spotlight: Being intentional about innovation, with Shayani Roy

Shayani Roy talks about balancing innovation with speed, thoughtfulness, and commitment to solving customer problems.

Jessica Srinivas
May 27, 2025 ⋅ 7 min read
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