There are good and bad product managers. The best way to distinguish the two is to look out for common product management anti-patterns.
The purpose of customer interviews is not to ask for opinions or find out what customers want; it’s to unearth fundamental needs and problems.
The goal of SWOT analysis is to assess your strengths, weaknesses, opportunities, and threats, insights that are crucial for guiding business plans.
Whether you are an experienced product manager starting a new job or an entry-level product professional, your first 90 days are critical.
Product planning encompasses the actions and components that contribute to achieving a specific outcome — namely, satisfying customers’ needs.
The MLP approach helps you navigate a consumer-driven market and gain a competitive advantage by delivering a product your customers will love right from the start.
Great stakeholder management leads to resources, support, and even friendships. Poor stakeholder management might be a nail in the coffin of one’s career.
If you understand the cost structure of user acquisition, you can act on it and optimize it. Put simply, lower customer acquisition costs lead to more users.
There are three steps to maximizing the benefits of a cross-functional team: define the purpose, work out the skills you need, and set rules.
Simple causal relationships are easy enough to spot when you are a product manager, and yes, they often appear as correlations.
Even when reduced to a bare minimum, building a real solution is the most expensive validation methods out there. There are dozens of other — faster and cheaper — approaches to validation.
The success of a product launch is subjective and not one-size-fits-all. In this guide, we’ll show you how to define what success looks like for your product and how to measure it post-launch.
