Product marketing helps you determine the goals and go-to-market strategy of your product and helps you better adapt to market shifts.
Carlos Jimenez, VP of Product at KingMakers, dispels the “dangerous” misconception that product- and sales-led cultures can’t coexist and thrive together.
A marketing plan is a structured guide for a company’s marketing activities across a specific period.
Alan Fliegelman shares how his work at DHI is transforming the job search process and the various transitions he’s seen in his time there.
Loss aversion is the psychological concept behind the human response that attributes more to losses versus gains.
Following up with meeting minutes ensures alignment with stated values and holds individuals accountable for what was discussed.
Vanessa Davis, VP of Product Management at LegalShield, discusses how legal precedent directly challenges the notion of innovation.
The stronger the habit, the more often users want to use your product and the lower the chance of them churning.
LogRocket’s Galileo AI watches every user session in your app to surface the most impactful areas of user struggle and key behavior patterns.
By understanding what your competitive landscape is doing, you can figure out what unique wedge you can leverage to capture your market.
Josh Schoonmaker shares his approach to balancing two key leadership traits — assertiveness and kindness — and knowing when to apply each.
Real user monitoring is the process of collecting information about how users interact with your product as they’re interacting with it.
