A customer survey is a structured research tool that product people use to gather insights about their customers.
Christine Kuei, Director of Product Management at Forever 21, shares her experience growing and optimizing omnichannel experiences.
The world of product marketing is always evolving. Even for experts, it can be hard to keep up with the latest concepts, terms, and jargon.
Jonas talks about his team’s initiatives to “better the learning velocity” — taking an initial idea through hypothesis-driven development to build customer-centric, scalable solutions.
Navya Rehani Gupta talks about her three main pointers for mastering the art of zooming in and zooming out.
As a product manager, making decisions on what to develop next is the most difficult and important part of your role.
Agile metrics are quantifiable figures used by PMs and stakeholders to define, track, and assess product performance.
Gabe Huerta discusses the critical role of predictive analytics in roadside assistance, where everything depends on real-world events.
Failing to solve a problem is okay and you should take it in stride as learning for the next time. Don’t beat yourself up.
Budget management refers to the planning of financial resources allocated to support a product from conception to completion and beyond.
Trevor Riley talks about how adaptation is crucial to long-term success and how you need to adapt your software development life cycle.
Nancy Wang shares how she’s spearheaded a “cultural mind shift” away from an IT plan-build-run organization to a product-centric one.
