A brand manager develops and executes strategies that create, maintain, and enhance the identity and market position of a brand.
Jennifer Moore shares her career journey going from a technical writer to a product leader, as well as what inspired her to work in product.
An email list is a collection of email addresses that individuals or businesses use to send messages and newsletters to a group of people.
Mike Wu talks about the importance of the creative component in his work and the goal to design a brand that “people can aspire to.
Staying up-to-date helps you react faster to market changes, better inform your strategy, and get a healthy dose of inspiration.
Price skimming is a strategic approach to pricing where you set a premium price at launch and gradually decrease it over time.
Omar Mousa talks about deciding whether to build, buy, or take a hybrid approach to creating and scaling health tech solutions.
Establishing direct lines of communication between key parties means enabling teams, organizations, and consumers to speak with each other effectively.
Calvin Marshall talks about finding the voice of the customer and incorporating it into your product development process.
The continuous improvement process (CIP) provides a structured approach to delivering incremental product enhancements.
As a PM, you’re responsible for functional requirements and it’s vital that you don’t confuse them with other requirements.
Melanie Cummings, VP of Product and UX at Fabletics, talks about the nuances of omnichannel strategy in a membership-based company.
