2023-08-08
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#product strategy
Else van der Berg
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Aug 8, 2023 â‹… 6 min read

How to detect low-hanging fruit in business

Else van der Berg Interim Product Lead/Advisor with a knack for strategic thinking. I help tech companies build products with customer and business impact.

Recent posts:

Feasibility Study: Steps, Examples, And Free Template

How to conduct a feasibility study: Step-by-step guide with examples

Big opportunities come with big risks. A feasibility study helps you evaluate if your idea is worth it — learn how to do it right.

Shehab Beram
Apr 2, 2025 â‹… 15 min read
An Overview Of Keep The Lights On (KTLO)

What does keeping the lights on (KTLO) mean?

Keep the lights on refers to everything that comes between your product and your customers receiving its promised value.

David Pereira
Apr 2, 2025 â‹… 5 min read
Aslan Sevi Leader Spotlight

Leader Spotlight: Balancing long-term strategy with short-term iterations, with Aslan Sevi

Aslan Sevi talks about how his team balances long-term strategy with the short-term, rapid nature of the mobile app industry.

Sibel Bagcilar
Apr 2, 2025 â‹… 5 min read

The future of user experiences: Products without UI

Instead creating visually appealing screens, focus on designing experiences that prioritize convenience, automation, and utility.

Kayode Adeniyi
Apr 1, 2025 â‹… 4 min read
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