The most successful innovations don’t emerge from what users say they want, but from what they don’t realize they need.
Whitney Coggeshall talks about how she leverages low-lift, low-risk methods to gauge genuine product interest.
In the field of product management, a strong personal brand helps to showcase strategic thinking, leadership, and storytelling.
Mike Ly, VP of Product at BeyondTrust, talks about the potential that comes with leveraging product-led growth along with sales-led growth.