2023-07-05
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#product strategy
Philip Rogers
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Jul 5, 2023 â‹… 10 min read

Behavior-driven development principles and practices

Philip Rogers Phil started his career as an Air Force Officer in the 1980s, and has since worked with private- and public-sector organizations, as well as not-for-profits, in program and project management and DevOps. He's a digital imaging specialist at the Smithsonian, enjoys live music, and is a theatre, film, cycling, hiking, and swimming enthusiast.

Recent posts:

How To Define Customer Segments That Actually Matter

How to define customer segments that actually matter

Avoid weak product-market fit and wasted resources. Learn how to narrow broad customer segments into a focused beachhead strategy.

Joel Polanco
Aug 28, 2025 â‹… 8 min read
A Guide To Using AI To Drive Measurable Business Value

A guide to using AI to drive measurable business value

Learn how to build a cohesive AI strategy that drives measurable impact, aligns with business goals, and improves product workflows.

Sara Nguyen
Aug 26, 2025 â‹… 5 min read

Why you shouldn’t ignore niche app user types

Learn why designing for niche user types like first-time, older, or low-connectivity users can boost adoption, loyalty, and market reach.

Pascal Akunne
Aug 21, 2025 â‹… 4 min read
Is Product Marketing An Art Or A Science: Here's What 200+ PM Leaders Answered!

We asked 200 PMs: Is product management an art or a science?

How did 200+ product managers answer the question: Is PM an art or a science? Find out in this roundup article.

Imane Rharbi
Aug 20, 2025 â‹… 4 min read
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