2023-10-09
2133
#product strategy
Else van der Berg
179037
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Oct 9, 2023 â‹… 7 min read

Balancing speed with precision in startup companies

Else van der Berg Interim Product Lead/Advisor with a knack for strategic thinking. I help tech companies build products with customer and business impact.

Recent posts:

Michael Ochnicki Leader Spotlight

Leader Spotlight: Scaling an ecommerce business within a broader organization, with Michal Ochnicki

Michal Ochnicki talks about the importance of ensuring that the ecommerce side of a business is complementary to the whole organization.

Sibel Bagcilar
Jul 14, 2025 â‹… 6 min read
Christina Valls Leader Spotlight

Leader Spotlight: Building an effortlessly personal healthcare experience, with Christina Valls

Christina Valls shares how her teams have transformed digital experiences at Cedars-Sinai, including building a digital scheduling platform.

Sibel Bagcilar
Jul 11, 2025 â‹… 10 min read

Stress-testing AI products: A red-teaming playbook

Red-teaming reveals how AI fails at scale. Learn to embed adversarial testing into your sprints before your product becomes a headline.

Kayode Adeniyi
Jul 10, 2025 â‹… 5 min read
Cory Bishop Leader Spotlight

Leader Spotlight: Building a human-focused AI product, with Cory Bishop

Cory Bishop talks about the role of human-centered design and empathy in Bubble’s no-code AI development product.

Katie Schickel
Jul 10, 2025 â‹… 8 min read
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