Many design teams have moved to a more agile viewpoint known as an intentional iterative design process. Here’s how to build one yourself.
Continuous discovery is all about ditching dedicated research projects and making them a permanent part of your team’s workflow.
This guide provides best practices for open, closed, and hybrid card sorting and instructions for conducting tests and gathering data.
Since customers care more about the value [they believe] they get, you can use WTP as a guiding light for pricing your product.
The 4 Ds of time management can help you be more productive as a product manager and instill important principles of task prioritization in your team.
The CIRCLES method helps product managers formulate complete and thoughtful responses to product design question.
If you want to know how your product fits into your users’ day-to-day lives, using contextual inquiry in UX research is key.
User research democratization is about expanding access, participation, facilitation, and ownership of UX research to other non-user researching teams.
Testing a product’s usability is a way to evaluate how simple it is to use, and that feedback can be invaluable for UX teams.
Strategy is all about competing differently, and a distinctive competency is how we compete differently from our competitors.
User interviews are a crucial part of the product design process, allowing us to gain insight into the needs and behaviors of users.
Product managers must learn how to estimate the gravitas of their decisions and how to cut losses gracefully (with minimal damage) when they inevitably happen.
