David Pereira David Pereira is a product leader with 15+ years of experience. He's sharpened his skills by leading diverse teams, from startups to giant corporations. Since 2020, he has openly shared his mistakes, failures, and insights on agile product management, reaching over 10 million readers worldwide. His thought-provoking courses had 15K+ satisfied students across 100+ countries. Let his unique expertise inspire your journey.

Stories by David Pereira

How To Build A Strategic Roadmap: Examples And Antipatterns

How to build a strategic roadmap: Examples and antipatterns

Product Management

A strategic roadmap can be a blessing or a curse. Discover what a strategic roadmap is (and isn’t), common antipatterns to avoid, and how to build one by looking at a real-world example.

David Pereira
Jan 19, 2023 ⋅ 5 min read
What Is The 80/20 Rule (Pareto Principle) In Business?

What is the 80/20 rule (Pareto Principle) in business?

Product Management

Using the 80/20 elements, outcome, simplicity, progress, and satisfaction, will help you understand whether the last 20 percent of outcome is worth pursuing.

David Pereira
Jan 17, 2023 ⋅ 5 min read
What Is A Crisis Management Plan? 5 Steps With Examples

What is a crisis management plan? 5 steps with examples

Product Management

A crisis management plan should include proactive communication, rational prioritization of tasks, and a process to apply lessons learned.

David Pereira
Jan 11, 2023 ⋅ 5 min read
Scrum Is A Framework Not A Silver Bullet

Scrum is a framework, not a silver bullet

Product Management

Scrum isn’t evil by design. It’s just like a game of telephone — by the end, it’s nothing like what it’s supposed to be.

David Pereira
Jan 9, 2023 ⋅ 4 min read
What Is Continuous Improvement? Process, Examples, Methodologies

What is continuous improvement? Process, examples, methodologies

Product Management

When teams are overwhelmed by unsustainable pressure to deliver more than they possibly can, their attention naturally shifts to maximizing output rather than improving processes.

David Pereira
Dec 29, 2022 ⋅ 4 min read
4 steps to simplify your go-to-market strategy

4 steps to simplify your market penetration strategy

Product Management

There is no magic bullet or secret recipe to make your go-to-market a success every time, but these tips and insights will at least help you sleep at night.

David Pereira
Dec 28, 2022 ⋅ 5 min read
What Is Capacity Planning? A 4-Step Framework Centered On Value

What is capacity planning? A 4-step framework to focus on value

Product Management

Agile and predictability don’t mix. You could ignore capacity planning altogether and decline to make any promises on output, but that doesn’t always fly in business. This framework helps you focus on creating value.

David Pereira
Dec 22, 2022 ⋅ 4 min read
Hey, Product Owners: Stop Behaving As Backlog Owners!

Hey, product owners: Stop behaving as backlog owners!

Product Management

Being a backlog owner pays well for a 9-to-5 job, but if you want to make a real impact, you need to take ownership of your product.

David Pereira
Dec 6, 2022 ⋅ 6 min read
5 Mistakes Product Teams Make (And How To Avoid Them)

5 mistakes most product teams make (and how to avoid them)

Product Management

In this guide, we’ll break down some of the most common mistakes product teams make and walk through steps to help you transform the way your team works.

David Pereira
Dec 1, 2022 ⋅ 5 min read