David Pereira David Pereira is a product leader with 15+ years of experience. He's sharpened his skills by leading diverse teams, from startups to giant corporations. Since 2020, he has openly shared his mistakes, failures, and insights on agile product management, reaching over 10 million readers worldwide. His thought-provoking courses had 15K+ satisfied students across 100+ countries. Let his unique expertise inspire your journey.

Stories by David Pereira

Why CES Will Give You More Insights Than CSAT And NPS

Why CES will give you more insights than CSAT and NPS

Product Management

Try supporting NPS with CES, which helps you uncover where customers struggle, and CSAT, which focuses on product satisfaction.

David Pereira
Oct 16, 2024 ⋅ 3 min read
How To Write Scenarios Using Gherkin Language

How to write scenarios using Gherkin language

Product Management

Gherkin, combined with behavior-driven development, are powerful. They provide guidance and clarity while reducing confusion.

David Pereira
Oct 15, 2024 ⋅ 5 min read
An Overview Of Keep The Lights On (KTLO)

An overview of keep the lights on (KTLO)

Product Management

Keep the lights on refers to everything that comes between your product and your customers receiving its promised value.

David Pereira
Oct 8, 2024 ⋅ 5 min read
Conducting Effective Pilot Testing As A Product Manager

Conducting effective pilot testing as a product manager

Product Management

Pilot testing as a PM can help you gather real user insights, de-risk ideas, adapt quicker, and avoid expensive mistakes.

David Pereira
Sep 25, 2024 ⋅ 6 min read
How To Define And Implement Product Principles

How to define and implement product principles

Product Management

Product principles help you simplify decision-making by enabling alignment without the need for lengthy discussions.

David Pereira
Sep 23, 2024 ⋅ 4 min read
How Can PMs Benefit From Generative AI

How can PMs benefit from generative AI

Product Management

AI amplifies your potential when you use it as a co-pilot. However, don’t forget you’re the driver, not the passenger.

David Pereira
Aug 28, 2024 ⋅ 4 min read
The Product Discovery Process

Product discovery checklist: Aligning products with users

Product Management

Use this product discovery checklist within your product team to ensure your products align with your users.

David Pereira
Aug 27, 2024 ⋅ 5 min read
A Guide To Refactoring

A guide to refactoring

Product Management

Code rarely starts perfect, so it needs to evolve according to the value it creates for your customers and business.

David Pereira
Aug 21, 2024 ⋅ 4 min read
Product Discovery Vs Delivery

Product discovery vs. delivery: How to uncover what your users need

Product Management

Delivering solutions is easy; creating valuable solutions is hard. Product discovery means uncovering what creates value, whereas product delivery is about producing what creates value.

David Pereira
Jul 24, 2024 ⋅ 8 min read

Implementing pilot projects: Purpose, process, and best practices

Product Management

Instead of making an entire upfront investment, the pilot project aims to test something on a reduced scale to assess whether it works.

David Pereira
May 8, 2024 ⋅ 4 min read
Embracing Product-Led Growth- Principles, Strategies, And Metrics

Embracing product-led growth: Principles, strategies, and metrics

Product Management

The core of PLG relies on reducing time to value and relentlessly improving the user experience by creating multiple a-ha moments.

David Pereira
Apr 18, 2024 ⋅ 5 min read

Conducting a workshop for creating effective user stories

Product Management

A user story workshop is where the whole product team and relevant stakeholders get together to build a shared understanding.

David Pereira
Apr 12, 2024 ⋅ 4 min read