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Teams often use “customer” and “user” interchangeably — until it breaks alignment. Here’s how separating the two clarifies research, prioritization, and messaging across B2C, B2B, and B2B2C products.

AI is great at producing copy fast. UX writing isn’t about speed. It’s about meeting users where they are. Here’s how to use AI to support your UX writing workflow and where human judgment remains non-negotiable.

A well-designed multi factor authentication system enhances security without slowing users down. Let’s explore how to make authentication feel effortless.
One Reply to "Defining your UX skillset: T-shaped vs. I-shaped vs. M-shaped vs. X-shaped"
The article offers a clear breakdown of UX skillset shapes—T-shaped, I-shaped, M-shaped, and X-shaped—helping professionals understand how depth and breadth of skills impact their roles. Recognizing these distinctions allows UX designers to identify growth areas, balance specialization with collaboration, and better position themselves in teams, ultimately enhancing both career development and project outcomes.