Tag: product-strategy

Generative vs. agentic AI: The next wave of the AI revolution

Product Management

Agentic AI is capable of observing its environment, creating a plan, and executing tasks independently to achieve predefined goals.

Bart Krawczyk
Mar 5, 2025 ⋅ 3 min read
Super apps- The Ultimate Growth Playbook Or A Tech Mirage

Super apps: The ultimate growth playbook or a tech mirage?

Product Management

Instead of needing to have a different app for each task, a super app lets you accomplish everything in a single place.

Bartosz Jaworski
Mar 4, 2025 ⋅ 6 min read
Goodbye, Skype: A Product Insider's Take On The Iconic App's Fall

Goodbye, Skype: A product insider’s take on the iconic app’s fall

Product Management

Let’s discuss why Skype is being discontinued, what could have been done differently, and a few important lessons for product managers.

Bartosz Jaworski
Mar 3, 2025 ⋅ 7 min read
Frequentist Vs. Bayesian Statistics For A:B Testing

Frequentist vs. Bayesian statistics for A/B testing

Product Management

This article delves into the two predominant statistical frameworks utilized in product A/B testing: Bayesian and frequentist methods.

Bindiya Thakkar
Feb 20, 2025 ⋅ 6 min read
A Guide To Measuring Invisible Product Metrics

A guide to measuring invisible product metrics

Product Management

Invisible metrics like trust, satisfaction, perception, emotional engagement, and stickiness are essential for creating successful products.

Kayode Adeniyi
Feb 19, 2025 ⋅ 5 min read
Margin Of Error Vs. Confidence Intervals For Data-Driven Decisions

Margin of error vs. confidence intervals for data-driven decisions

Product Management

Understanding your margin of error and confidence intervals helps you make solid product decisions and avoid costly mistakes.

Dr. Marina Stojanovski
Feb 18, 2025 ⋅ 6 min read
When To Use Continuous Discovery Vs. Research Projects

When to use continuous discovery vs. research projects

Product Management

While continuous discovery usually triumphs over fixed, long-term research projects, it doesn’t mean the latter has no place.

Bart Krawczyk
Feb 11, 2025 ⋅ 4 min read
What Is A Product Wedge? Driving Market Success

What is a product wedge? Driving market success

Product Management

A product wedge strategy is a smart way to enter a competitive market, focusing on solving one specific problem exceptionally well.

Kayode Adeniyi
Jan 23, 2025 ⋅ 5 min read

Product-led vs. sales-led growth: Choosing the right strategy

Product Management

The decision to go product-led or sales-led has such a tremendous impact not only on the product itself, but also on your company.

Bart Krawczyk
Jan 21, 2025 ⋅ 5 min read
What is quality function deployment (QFD)? Phases, example

What is quality function deployment? 4 phases and practical examples

Product Management

Quality function deployment (QFD) helps you validate whether you’re on the right path to satisfying your customers.

Sara Nguyen
Jan 20, 2025 ⋅ 10 min read

What is a use case? Definition, template, and how to write one

Product Management

Use cases help product managers define how users interact with systems. This guide gives you everything you need — key elements, a clear build process, and a free downloadable template!

Advait Lad
Jan 20, 2025 ⋅ 13 min read
Preventing Project Bloat As A Product Manager

Preventing project bloat as a product manager

Product Management

Understanding the root causes of project bloat is essential for aiming to improve productivity and streamline workflows.

Sara Nguyen
Jan 16, 2025 ⋅ 4 min read