Using psychological principles and theories of behavior, we can design for how users behave. Learn more about behavioral design here.

Speculative design is a creative design approach that explores alternative futures and challenges assumptions — and it can be used in UX design.

Are you unsure how to balance desirability, feasibility, and viability in your designs? This guide will help.

Let’s explore the goal gradient effect, its influence on user behavior, and some practical ways to apply it within product design.

Discover what the peak-end rule is and how it can help provide better UX by optimizing peak and end experiences for your users.

Persuasive design techniques can provide numerous advantages to both businesses and users — but only when implemented responsibly.

Experience design is becoming an essential component of product, system, and service offerings and provides users with memorable interactions.

Let’s explore the UX psychology behind a game, the structures used to build them, and examples of how to gamify non-game apps.