Mina Ghaani talks about how she instills a supportive culture in her team by emphasizing that “no idea is too wild or too out there.”
Most customer discovery articles are tied to startups, but customer discovery is heavily applicable to established, mature companies as well.
Digital experience analytics is a term that covers several different domains of data tracking and understanding from a product context.
Concept testing is all about validating the product concept in its early phases to avoid investing in ideas that are doomed to fail.
A customer survey is a structured research tool that product people use to gather insights about their customers.
Anh Dao Pham shares how the skills she’s gained via her project and program management experience helps her succeed in product management.
Session replay is a product analytics tool that records the interactions of users in your website or application.
Karthik Viswanathan discusses the triad of consumer needs, business strategy, and technology and data strategy.
Customer discovery helps you ensure you’re focused and prioritizing the right problem for the right customer before development.
If you think about some of the businesses that market familiarity as a selling point, you actually don’t get negative vibes from them at all.
The endowment effect is a psychological quirk where people place higher value on things simply because they own them.
Workplaces have tried to move away from layers and layers of hierarchy, with managers managing managers in a seemingly never-ending pyramid.
