Think UX research requires a big budget? Nope. With the right approach, you can uncover valuable insights without spending a dime.
Victoria Latsarou shares strategies to increase customer loyalty and conversions, such as prioritizing mobile content, speed, and checkout.
In this tutorial, you can learn what a heuristic evaluation is and how to perform it to enhance your product and reduce usability issues.
If you want to know how your product fits into your users’ day-to-day lives, using contextual inquiry in UX research is key.
Product managers aren’t perfect and mistakes will happen. However, every issue offers a learning opportunity.
Let’s discuss best practices for card sorting in UX research, compare methods, and cover a five-step process to conducting this exercise.
Talking to existing users is important, but carving out some time for non-user research can bring you a new perspective and insights.
The rise of AI agents undoubtedly signals a shift in how you interact with software. However, the demise of SaaS is far from inevitable.
User interviews are a crucial part of the product design process, allowing us to gain insight into the needs and behaviors of users.
Following a set of guiding principles helps ensure our AI product designs are ethical, effective, user-friendly, and fully functional.
This article delves into the two predominant statistical frameworks utilized in product A/B testing: Bayesian and frequentist methods.
Steve Wertz shares how ecommerce and brands have transformed over time, including with the channels and platforms they operate on.
