Story mapping is a powerful, fresh, and enjoyable way to map and visualize the user’s journey in a visual and dynamic manner.
In this article, we introduce the affinity grouping method. We share tools and best practices and examine how you can integrate analytics.
Learn how to design a UX survey and some tools you can use in the UX survey process to improve your survey skills.
Some companies practice product development by beginning with a solution, engineering it, then asking their marketing team to find customers. Amazon does the opposite.
Creating the best UX can be challenging, which is where design critiques, user tests, and research can help create a user-friendly concept.
Many design teams have moved to a more agile viewpoint known as an intentional iterative design process. Here’s how to build one yourself.
Continuous discovery is all about ditching dedicated research projects and making them a permanent part of your team’s workflow.
This guide provides best practices for open, closed, and hybrid card sorting and instructions for conducting tests and gathering data.
Since customers care more about the value [they believe] they get, you can use WTP as a guiding light for pricing your product.
The 4 Ds of time management can help you be more productive as a product manager and instill important principles of task prioritization in your team.
The CIRCLES method helps product managers formulate complete and thoughtful responses to product design question.
If you want to know how your product fits into your users’ day-to-day lives, using contextual inquiry in UX research is key.
