Cognitive biases are key to effective UX design, as they reflect human psychology. This article recaps these UX cognitive biases and explains their impact on UX.
Anish Chadda discusses the importance of having a “bias for action” — iterating quickly instead of focusing on creating a perfect prototype.
This article will help you identify 10 potential biases that can affect your UX design work and show you how to avoid them.
Survivorship bias occurs when you focus on the survivors or successes while neglecting the failures or those who did not make it.
Confirmation bias occurs when an individual makes decisions that are consistent with their existing beliefs by selectively looking at data.
Anchoring bias refers to the human tendency to rely too heavily on the first piece of information offered when making a decision.
In product management, unconscious biases can impact decision making in various activities like designing and user research.
Cognitive biases impact consumer behavior, and its important to ethically address them to prevent customer churn and buyer’s remorse.
Scenario analysis is a strategic planning tool that helps you envision a range of possible future states and the forces behind them.
You’ll need to read this blog through and through to know what’s working and what’s not in your design. In this one, I break down key performance metrics like task error rates and system performance.
Karen Letendre talks about how she helps her team advance in their careers via mentorship, upskilling programs, and more.
Jarrad Lokes, Director of Digital Product Management at Trupanion, shares how trust is an artifact of the transparency and value you provide.
