Cognitive biases are key to effective UX design, as they reflect human psychology. This article recaps these UX cognitive biases and explains their impact on UX.
Anish Chadda discusses the importance of having a “bias for action” — iterating quickly instead of focusing on creating a perfect prototype.
This article will help you identify 10 potential biases that can affect your UX design work and show you how to avoid them.
Survivorship bias occurs when you focus on the survivors or successes while neglecting the failures or those who did not make it.
Confirmation bias occurs when an individual makes decisions that are consistent with their existing beliefs by selectively looking at data.
Anchoring bias refers to the human tendency to rely too heavily on the first piece of information offered when making a decision.
In product management, unconscious biases can impact decision making in various activities like designing and user research.
Cognitive biases impact consumer behavior, and its important to ethically address them to prevent customer churn and buyer’s remorse.
User interviews are great — only if you don’t rush them. In this piece, I share how using debrief questions in research can help capture better insights and improve your interview process.
Ophir Wainer talks about how starting her career in product as a product leader influences her approach to the craft.
A great design work pitch is one that thinks business, tells stories, and wins stakeholders over before they know it. In this blog, I help you draft a pitch that does just that.
Prabhath Nanisetty, Global Head of Industry, Retail Data & Technology at Snowflake, shares his career trajectory from CPG to tech leadership.