This article delves into the two predominant statistical frameworks utilized in product A/B testing: Bayesian and frequentist methods.
Luc Lam shares what innovation looks like in words versus in execution within teams, and how to manage stakeholder expectations for each one.
Invisible metrics like trust, satisfaction, perception, emotional engagement, and stickiness are essential for creating successful products.
Steve Wertz shares how ecommerce and brands have transformed over time, including with the channels and platforms they operate on.