Feature parity occurs when the features between two versions of a product remain balanced so that the customer experience isn’t impacted.
Shira Gershoni talks about how her team thinks about real-life moments or frustrations that impact the customer’s overall experience.
Consumer behavior is complex, but you can break down key elements or levers to give you insights.
Tamara Pluviose discusses her approach to design thinking workshops that promote problem-solving, brainstorming, and customer-centricity.
A launch strategy builds anticipation, maximizes initial sales, and establishes a strong market presence early on.
Anish Chadda discusses the importance of having a “bias for action” — iterating quickly instead of focusing on creating a perfect prototype.
The dynamic system development method (DSDM) was first released in 1994 as a software development method to provide some discipline to RAD.
David Krell, VP of Product at Going, talks about the fallacy that PMs have to be in a position of authority to do vision-led work.
Jennifer Musser Metz, VP Product Management — Core Platforms & Expansion at Paramount+, talks about the importance of horizon spotting.
An AI product manager plays a crucial role in translating complex project requirements into products that align with user needs.
Dianna Lyngholm, Director of Creative Services + CX at FUN.com, talks about strategies for creating an authentic relationship with customers.
The digital marketing funnel is a visual representation of the customer’s journey as it moves through online channels.
