Tamara Pluviose discusses her approach to design thinking workshops that promote problem-solving, brainstorming, and customer-centricity.
A launch strategy builds anticipation, maximizes initial sales, and establishes a strong market presence early on.
Anish Chadda discusses the importance of having a “bias for action” — iterating quickly instead of focusing on creating a perfect prototype.
The dynamic system development method (DSDM) was first released in 1994 as a software development method to provide some discipline to RAD.
David Krell, VP of Product at Going, talks about the fallacy that PMs have to be in a position of authority to do vision-led work.
Jennifer Musser Metz, VP Product Management — Core Platforms & Expansion at Paramount+, talks about the importance of horizon spotting.
An AI product manager plays a crucial role in translating complex project requirements into products that align with user needs.
Dianna Lyngholm, Director of Creative Services + CX at FUN.com, talks about strategies for creating an authentic relationship with customers.
The digital marketing funnel is a visual representation of the customer’s journey as it moves through online channels.
Ashlee Richards talks about how the legalization of sports betting has added new players to the market and changed the competitive landscape.
A customer feedback tool is a software solution or platform designed to collect, analyze, and manage feedback from customers.
Kristina Bailey discusses the careful balance of knowing the business outcomes you want to achieve while balancing customer outcomes.
