2023-04-28
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#customer experience
Leah Campbell
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Apr 28, 2023 â‹… 8 min read

A guide to the customer discovery process

Leah Campbell Leah is a Director of Product with 7+ years of experience in B2B SaaS companies. With an education in history and political science, she has an unwavering ability to synthesize data, analyze industry trends, and evolve positioning. When not creating PM content, she is reading, writing, making fiber art, and watching horror movies with her husband and pets.

Recent posts:

Biren Shah Leader Spotlight

Leader Spotlight: Optimizing the user journey for automotive customers, with Biren Shah

Biren Shah shares how he’s led initiatives to optimize user experiences across the customer journey, from initial discovery to post-purchase.

Sibel Bagcilar
May 30, 2025 â‹… 8 min read

How AI prototyping tools are changing PM workflows

One of the biggest changes to prototyping has been the rise of tools that leverage the power of AI to simplify the development process.

Aniket Parihar
May 29, 2025 â‹… 6 min read
Espen Scheuer Leader Spotlight

Leader Spotlight: Structuring teams around two different user groups, with Espen Scheuer

Espen Scheuer, Head of Product, Patient and Developer Experiences at NexHealth, shares how NexHealth structures its product organization.

Jessica Srinivas
May 29, 2025 â‹… 7 min read
Leader Spotlight: Itzik Mitzmacher, Vice President Of Product At Teza

Leader Spotlight: Outcome-driven vs. output-driven product development, with Itzik Mitzmacher

Itzik Mitzmacher talks about how to avoid becoming a feature factory by shifting your product team’s focus from outputs to outcomes.

Sibel Bagcilar
May 28, 2025 â‹… 7 min read
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