David Pereira David Pereira is a product leader with 15+ years of experience. He's sharpened his skills by leading diverse teams, from startups to giant corporations. Since 2020, he has openly shared his mistakes, failures, and insights on agile product management, reaching over 10 million readers worldwide. His thought-provoking courses had 15K+ satisfied students across 100+ countries. Let his unique expertise inspire your journey.

Stories by David Pereira

LTV:CAC Ratio: Definition, Strategies, And How To Calculate

LTV:CAC ratio: Definition, strategies, and how to calculate

Product Management

Without an awareness of the LTV:CAC ratio, you miss many chances to adapt your business strategy and increase your overall profits.

David Pereira
Apr 28, 2023 ⋅ 5 min read
What Is Project Cost Estimation? 5-Step Process With Examples

What is project cost estimation? 5-step process with examples

Product Management

In this guide, we’ll explain what cost estimation is, why it’s important, and how you can use it to make more informed product decisions.

David Pereira
Apr 21, 2023 ⋅ 5 min read
What Is Product Adoption And How Do You Measure It?

What is product adoption and how do you measure it?

Product Management

Nailing jobs that customers do frequently will improve your product adoption. Customers need to understand what your product does for them.

David Pereira
Apr 13, 2023 ⋅ 4 min read
Product Development Strategy: Definition, Examples, And Guide

Product development strategy: Definition, examples, and guide

Product Management

Many factors contribute to a startup’s demise. While there isn’t a single reason for it, a poor product development strategy almost guarantees failure.

David Pereira
Apr 10, 2023 ⋅ 5 min read
What Is Project Scope Management? Examples And Template

What is project scope management? Examples and template

Product Management

Rigid requirements established upfront don’t work well with digital product management. How you plan your project scope will ultimately determine your level of empowerment.

David Pereira
Apr 3, 2023 ⋅ 4 min read
What Are The Four Functions Of Management?

What are the four functions of management?

Product Management

In this guide, we’ll provide an overview of the four functions of management and explain how they can serve as a guiding light for product managers.

David Pereira
Apr 3, 2023 ⋅ 5 min read
Impact Effort Matrix: Prioritization Made Simple

Impact effort matrix: Prioritization made simple

Product Management

The impact effort matrix is a prioritization method that helps you boost productivity, enhance collaboration, and focus on high-impact tasks.

David Pereira
Mar 22, 2023 ⋅ 3 min read
Agile Transformation: Roadmap, Challenges, And Frameworks

Agile transformation: Roadmap, challenges, and frameworks

Product Management

For organizations that weren’t “born agile,” undergoing an agile transformation is no longer optional but critical to remain in the game.

David Pereira
Mar 13, 2023 ⋅ 7 min read
What Is A Product Owner? Role And Responsibilities For Scrum Teams

What is a product owner? Role and responsibilities for scrum teams

Product Management

Learn everything you need to know about the product owner role, including the responsibilities and job description, characteristics of a good PO, and common antipatterns.

David Pereira
Mar 3, 2023 ⋅ 5 min read
How Relevant Tech Stack Choices Help Teams Reach Their Goals

What is a technology stack and why the right one matters

Product Management

In practice, technology stacks are extensive. The combination of potential technology is endless, but I cannot emphasize the downsides of using the wrong tech stack enough.

David Pereira
Feb 24, 2023 ⋅ 4 min read
7 Steps To The New Product Development Process

The new product development process: 7 stages

Product Management

Walk through the seven stages of the new product development process and discover how to take new products from idea to market.

David Pereira
Feb 21, 2023 ⋅ 4 min read
OKRs Vs. KPIs: What’s The Difference?

OKRs vs. KPIs: What’s the difference?

Product Management

In this guide, we’ll highlight the difference between OKRs and KPIs and demonstrate how you can use them both to drive value and better outcomes.

David Pereira
Feb 13, 2023 ⋅ 5 min read