David Pereira Product Leader with 15+ years of experience. Partner at Value Rebels and interim CPO at omoqo. Almost every product team is trapped somehow; untrapping them is what drives me.

Stories by David Pereira

What Is Project Cost Estimation? 5-Step Process With Examples

What is project cost estimation? 5-step process with examples

Product Management

In this guide, we’ll explain what cost estimation is, why it’s important, and how you can use it to make more informed product decisions.

David Pereira
Apr 21, 2023 ⋅ 5 min read
How To Write Scenarios Using Gherkin Language

How to write scenarios using Gherkin language

Product Management

Gherkin, combined with behavior-driven development, are powerful. They provide guidance and clarity while reducing confusion.

David Pereira
Apr 20, 2023 ⋅ 4 min read
What Is Product Adoption And How Do You Measure It?

What is product adoption and how do you measure it?

Product Management

Nailing jobs that customers do frequently will improve your product adoption. Customers need to understand what your product does for them.

David Pereira
Apr 13, 2023 ⋅ 4 min read
Agile Estimation: Using The Fibonacci Sequence For Story Points

Agile estimation: Using the Fibonacci sequence for story points

Product Management

Learn how the Fibonacci sequenced is used for story point estimation in agile, common mistakes, and alternative estimation methods.

David Pereira
Apr 11, 2023 ⋅ 4 min read
Product Development Strategy: Definition, Examples, And Guide

Product development strategy: Definition, examples, and guide

Product Management

Many factors contribute to a startup’s demise. While there isn’t a single reason for it, a poor product development strategy almost guarantees failure.

David Pereira
Apr 10, 2023 ⋅ 5 min read
What Is Project Scope Management? Examples And Template

What is project scope management? Examples and template

Product Management

Rigid requirements established upfront don’t work well with digital product management. How you plan your project scope will ultimately determine your level of empowerment.

David Pereira
Apr 3, 2023 ⋅ 4 min read
What Are The Four Functions Of Management?

What are the four functions of management?

Product Management

In this guide, we’ll provide an overview of the four functions of management and explain how they can serve as a guiding light for product managers.

David Pereira
Apr 3, 2023 ⋅ 5 min read
Impact Effort Matrix: Prioritization Made Simple

Impact effort matrix: Prioritization made simple

Product Management

The impact effort matrix is a prioritization method that helps you boost productivity, enhance collaboration, and focus on high-impact tasks.

David Pereira
Mar 22, 2023 ⋅ 3 min read
Agile Transformation: Roadmap, Challenges, And Frameworks

Agile transformation: Roadmap, challenges, and frameworks

Product Management

For organizations that weren’t “born agile,” undergoing an agile transformation is no longer optional but critical to remain in the game.

David Pereira
Mar 13, 2023 ⋅ 7 min read
What Is A Product Owner? Role And Responsibilities For Scrum Teams

What is a product owner? Role and responsibilities for scrum teams

Product Management

Learn everything you need to know about the product owner role, including the responsibilities and job description, characteristics of a good PO, and common antipatterns.

David Pereira
Mar 3, 2023 ⋅ 5 min read
How Relevant Tech Stack Choices Help Teams Reach Their Goals

What is a technology stack and why the right one matters

Product Management

In practice, technology stacks are extensive. The combination of potential technology is endless, but I cannot emphasize the downsides of using the wrong tech stack enough.

David Pereira
Feb 24, 2023 ⋅ 4 min read
7 Steps To The New Product Development Process

The new product development process: 7 stages

Product Management

Walk through the seven stages of the new product development process and discover how to take new products from idea to market.

David Pereira
Feb 21, 2023 ⋅ 4 min read