2023-03-09
1105
#product strategy
Michael Crawford
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Mar 9, 2023 ⋅ 3 min read

How to work by working backwards (the Amazon method)

Michael Crawford Mike Crawford is the Senior Product Lead in charge of Shopify Tax. He has also spent the past decade building products in Banking, FinTech, Analytics, Homeland Security and Intelligence, as well as helping startups at Ocean Accelerator. Mike, his wife, and twin boys passionately volunteer in Cincinnati, Ohio as Wish Granters for Make A Wish Foundation.

Recent posts:

Steal My Startup Approved Growth Workshop Agenda

Steal my startup approved growth workshop agenda

Discover how to run a growth workshop that equips your product team to map key drivers, identify levers, and plan experiments that matter.

Kimberly Shyu
Sep 9, 2025 ⋅ 6 min read
How To Consolidate Your Product Management Tools

How to consolidate your product management tools

Streamline your product stack with a six step guide to tool consolidation. Cut costs, reduce silos, and boost team efficiency.

Sara Nguyen
Sep 2, 2025 ⋅ 4 min read
How To Define Customer Segments That Actually Matter

How to define customer segments that actually matter

Avoid weak product-market fit and wasted resources. Learn how to narrow broad customer segments into a focused beachhead strategy.

Joel Polanco
Aug 28, 2025 ⋅ 8 min read
A Guide To Using AI To Drive Measurable Business Value

A guide to using AI to drive measurable business value

Learn how to build a cohesive AI strategy that drives measurable impact, aligns with business goals, and improves product workflows.

Sara Nguyen
Aug 26, 2025 ⋅ 5 min read
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