2023-03-09
1105
#product strategy
Michael Crawford
162300
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Mar 9, 2023 ⋅ 3 min read

How to work by working backwards (the Amazon method)

Michael Crawford Mike Crawford is the Senior Product Lead in charge of Shopify Tax. He has also spent the past decade building products in Banking, FinTech, Analytics, Homeland Security and Intelligence, as well as helping startups at Ocean Accelerator. Mike, his wife, and twin boys passionately volunteer in Cincinnati, Ohio as Wish Granters for Make A Wish Foundation.

Recent posts:

How To Make Sense Of Your Product Data With An Evidence Map

How to make sense of your product data with an evidence map

Turn interviews, prototypes, and MVP results into clear insights with evidence maps for smarter product decisions.

Else van der Berg
Aug 19, 2025 ⋅ 4 min read

Shipping alone isn’t enough: Here’s how to make your work visible

Learn how to turn product success into leadership recognition by connecting outcomes to business impact and building visibility.

Aniket Parihar
Aug 14, 2025 ⋅ 5 min read
How I Use A Metrics Tree To Align, Prioritize, And Track Progress

How I use a metrics tree to align, prioritize, and track progress

Learn how to build a metrics tree to align goals, track progress, and prioritize features that drive real product outcomes.

Else van der Berg
Aug 12, 2025 ⋅ 8 min read
A Guide To Designing Successful Product Management Workshops

A guide to designing successful product management workshops

Learn how to design product management workshops that drive alignment, decisions, and strategic outcomes instead of just activities.

Raluca Piteiu-Apostol
Aug 7, 2025 ⋅ 7 min read
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