2023-03-09
1105
#product strategy
Michael Crawford
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Mar 9, 2023 ⋅ 3 min read

How to work by working backwards (the Amazon method)

Michael Crawford Mike Crawford is the Senior Product Lead in charge of Shopify Tax. He has also spent the past decade building products in Banking, FinTech, Analytics, Homeland Security and Intelligence, as well as helping startups at Ocean Accelerator. Mike, his wife, and twin boys passionately volunteer in Cincinnati, Ohio as Wish Granters for Make A Wish Foundation.

Recent posts:

Why PMs need to master qualitative tests now more than ever

Data shows you what users do, not why. Learn how blending qualitative and quantitative insights fuels real product innovation.

Else van der Berg
Oct 16, 2025 ⋅ 4 min read

Tools and tactics for staying organized as a product manager

Feeling overwhelmed by endless PM tasks? Learn simple, proven strategies to stay organized, focused, and in control of your workload.

Sara Nguyen
Oct 15, 2025 ⋅ 4 min read
The Real Cost Of Overpromising On AI And What To Do Instead

The real cost of overpromising on AI and what to do instead

Avoid the AI hype trap. Learn how PMs can balance ambition and honesty to build trust, avoid overpromising, and deliver real value.

Bartosz Jaworski
Oct 14, 2025 ⋅ 6 min read
5 Steps To Get Your Product Team Back On Track

5 steps to get your product team back on track

Learn how to diagnose issues, rebuild trust, and re-energize an underperforming product team to drive better outcomes and stronger results.

Sara Nguyen
Oct 9, 2025 ⋅ 4 min read
View all posts

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