2023-03-09
1105
#product strategy
Michael Crawford
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Mar 9, 2023 ⋅ 3 min read

How to work by working backwards (the Amazon method)

Michael Crawford Mike Crawford is the Senior Product Lead in charge of Shopify Tax. He has also spent the past decade building products in Banking, FinTech, Analytics, Homeland Security and Intelligence, as well as helping startups at Ocean Accelerator. Mike, his wife, and twin boys passionately volunteer in Cincinnati, Ohio as Wish Granters for Make A Wish Foundation.

Recent posts:

How AI is changing customer acquisition

Instead of investing in one big channel, harness the power of AI to niche down, hyper-target, and personalize on the go.

Bart Krawczyk
May 22, 2025 ⋅ 5 min read
Derek Pharr Leader Spotlight

Leader Spotlight: Building and growing a lasting community, with Derek Pharr

Derek Pharr, CPO at Sporcle, Inc., talks about the power of community and how it’s shaped Sporcle’s product and company.

Sibel Bagcilar
May 22, 2025 ⋅ 7 min read

Why no one reads your product docs, and how to fix it

Docs can align, inspire, and streamline but only when they’re treated like what they are: internal products.

Kayode Adeniyi
May 21, 2025 ⋅ 5 min read
Jim Ferguson Leader Spotlight

Leader Spotlight: Re-thinking manual processes with AI, with Jim Ferguson

Jim Ferguson shares how he led an initiative to rethink RVO Health’s patient review process and automate it with AI.

Jessica Srinivas
May 21, 2025 ⋅ 7 min read
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