2023-03-09
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#product strategy
Michael Crawford
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Mar 9, 2023 ⋅ 3 min read

How to work by working backwards (the Amazon method)

Michael Crawford Mike Crawford is the Senior Product Lead in charge of Shopify Tax. He has also spent the past decade building products in Banking, FinTech, Analytics, Homeland Security and Intelligence, as well as helping startups at Ocean Accelerator. Mike, his wife, and twin boys passionately volunteer in Cincinnati, Ohio as Wish Granters for Make A Wish Foundation.

Recent posts:

Jonathan Conta Leader Spotlight

Leader Spotlight: Building technology to advance modern surgery, with Jonathan Conta

Jonathan Conta talks about how he’s led up teams that transform modern surgery by leveraging robotic assistance to improve patient outcomes.

Jessica Srinivas
Feb 12, 2025 ⋅ 9 min read
When To Use Continuous Discovery Vs. Research Projects

When to use continuous discovery vs. research projects

While continuous discovery usually triumphs over fixed, long-term research projects, it doesn’t mean the latter has no place.

Bart Krawczyk
Feb 11, 2025 ⋅ 4 min read

A guide to leveraging AI for market research

When used correctly, AI can transform market research from a time-consuming necessity into a competitive advantage.

Raluca Piteiu-Apostol
Feb 6, 2025 ⋅ 5 min read
Key Fintech Terms For Product Managers

Key fintech terms for product managers

This article explains the most important fintech terms that you should be aware of to better navigate this field.

Bart Krawczyk
Feb 5, 2025 ⋅ 4 min read
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