Co-creation is about inviting the right people in at the right time to work on something together in the right format.
Agile marketing is a way for teams to quickly adapt to change, iterate, and optimize on-the-go using data to ensure fast decision-making.
This blog shares the scope and challenges of being a product leader, and tips for aspiring product leaders to prepare for a leadership role.
Jaxon Merril discusses his role in leading three digital transformations at American Idol, Beachbody, and Beautycounter.
A eureka moment occurs when a customer realizes the value and benefit of using the product and becomes more engaged and loyal to it.
Psych assumes that every user visiting your product or website starts with a particular amount of motivation to engage with it.
A bandwagon effect is when people adopt the attitudes and behaviors of other people just because it’s popular to do so.
Sandy Huang, Vice President of Product Management at GoodRx, talks about how leadership styles can flex depending the organization.
The BCG matrix is a simple way of categorizing your products to understand their growth potential and market share position.
Margaret Tuohy talks about how digital transformation doesn’t always imply fixing an area that’s broken, but taking a proactive approach.
Research and development provides insights into how the market is responding to your product and helps you discover gaps within your industry.
Product marketing helps you determine the goals and go-to-market strategy of your product and helps you better adapt to market shifts.
