Whether you call it data-driven or data-informed, PMs need to know how to work with qualitative and quantitative data.
Carolyne Moran discusses how to balance accessibility, regulations, compliance, and self-serve capabilities within a complex security product.
A customer profile is a document that outlines the ideal customers of a business-to-business (B2B) company.
Customer experience metrics are metrics that you can use to determine how customers perceive their interaction with your product.
Orly Stern Izhaki discusses how expanding products globally requires adjusting the user journey based on the market, region, or culture.
A customer acquisition strategy is a set of processes and tactics that aim to bring traffic to your product.
Keith Agabob shares examples of creating business cases from research, data, and consumer insights to remove opinions around what to build.
People management refers to the task of managing, overseeing, and optimizing employees to drive a team towards achieving its goals.
A user story workshop is where the whole product team and relevant stakeholders get together to build a shared understanding.
Darlene Miranda discusses the importance of creating an obvious link between customer experience metrics and the business outcome.
The digital customer experience (DCX) refers to the journey your customers embark on when they interact with your product.
Mark Francis discusses the importance of stakeholders across all business groups embracing the need for documentation and transparency.
