The process of identifying your target market is an ongoing effort that evolves with your product and the marketplace.
Nadya Boone talks about how she simplifies product strategy by creating different versions of the product roadmap for various stakeholders.
Rob Keenan, VP of Product Development at Adweek, shares how the underlying heart of their strategy lies with valuable content.
In this article, you’ll learn a framework for approaching problem-solving, alongside how you can improve your problem-solving skills.
Getting Things Done (GTD) is a personal productivity system developed by David Allen and published in a book of the same name.
Peter Chau discusses MyFitnessPal’s focus to close the gap in nutrition literacy by educating users on adequate nutrition intake and health.
A customer survey is a structured research tool that product people use to gather insights about their customers.
Christine Kuei, Director of Product Management at Forever 21, shares her experience growing and optimizing omnichannel experiences.
The world of product marketing is always evolving. Even for experts, it can be hard to keep up with the latest concepts, terms, and jargon.
Jonas talks about his team’s initiatives to “better the learning velocity” — taking an initial idea through hypothesis-driven development to build customer-centric, scalable solutions.
Navya Rehani Gupta talks about her three main pointers for mastering the art of zooming in and zooming out.
As a product manager, making decisions on what to develop next is the most difficult and important part of your role.
