An AI product manager plays a crucial role in translating complex project requirements into products that align with user needs.
Dianna Lyngholm, Director of Creative Services + CX at FUN.com, talks about strategies for creating an authentic relationship with customers.
The digital marketing funnel is a visual representation of the customer’s journey as it moves through online channels.
Ashlee Richards talks about how the legalization of sports betting has added new players to the market and changed the competitive landscape.
A customer feedback tool is a software solution or platform designed to collect, analyze, and manage feedback from customers.
Kristina Bailey discusses the careful balance of knowing the business outcomes you want to achieve while balancing customer outcomes.
Augmented products leverage technology and additional services to provide enhanced functionality, convenience, and value to users.
ATDD is an agile methodology involving collaboration to define acceptance criteria before starting any development.
Brian Peterson discusses how he creates empowered teams by establishing a shared vision across teams, organizations, and the company.
Instead of making an entire upfront investment, the pilot project aims to test something on a reduced scale to assess whether it works.
Steve Shah talks about how problem-solution fit is taking the time to put yourself in the buyer’s shoes and understand their life.
A well written PRD is one of the most concrete ways you can crystallize your work and provide value for your team.
