Customer sentiment is about understanding the customer. It delves into why customers behave the way they do and what matters to them.
Failing to identify or understand a problem is, when it boils down to it, the main reason why most businesses fail.
Juan Gabbaro discusses how product leadership should drive vertical alignment, but the product team should drive cross-functional alignment.
Improving your customer experience enhances customer satisfaction and boosts business growth and customer retention.
Josh Engleka talks about how his team at Lowe’s takes a unique perspective because they are all customers, as well as employees.
This position mentors junior product managers, conducts market research, and monitors product performance.
Justina Cho talks about the importance of customer journey maps and goes through best practices for creating them.
The idea behind an augmented product is that it doesn’t replace the actual standard product, but rather increases the value for the customer.
The product management career path has opened up new opportunities for IC product managers and companies have begun hiring again.
The PR/FAQ (press release/frequently asked questions) helps you to envision and define a new product before it’s developed.
Russell Goldman talks about the possibilities and challenges associated with bringing GenAI into a combined retail and software space.
Product-led marketing is a strategy that focuses on the product itself as the main driver of customer acquisition, conversion, and retention.
