Darlene Miranda discusses the importance of creating an obvious link between customer experience metrics and the business outcome.
The digital customer experience (DCX) refers to the journey your customers embark on when they interact with your product.
Mark Francis discusses the importance of stakeholders across all business groups embracing the need for documentation and transparency.
Brand strategy is one of the most underestimated forces that shapes the trajectory of your products and services.
Steve Chazin, VP of Products at Alarm.com, shares how he was re-hired by Steve Jobs to help turn Apple around.
Deepika Manglani discusses major transitions she’s worked on at Tribune Publishing, including a divestiture and application migration plan.
Analytical thinking is more than just a skill; it’s a mindset that transcends industries, domains, and career roles.
Mina Ghaani talks about how she instills a supportive culture in her team by emphasizing that “no idea is too wild or too out there.”
Most customer discovery articles are tied to startups, but customer discovery is heavily applicable to established, mature companies as well.
Digital experience analytics is a term that covers several different domains of data tracking and understanding from a product context.
Alex Swain talks about how the key to avoiding building a product that nobody will purchase is to always challenge assumptions.
The PR/FAQ method helps you clarify your vision, communicate your strategy, validate your assumptions, and solicit feedback from others.