Marketing integration refers to strategically aligning marketing channels to create a consistent brand experience.
Kelsey Knight talks about one of the most exciting, yet challenging, aspects of ecommerce: that no one strategy works every single time.
By mastering cross-selling techniques you can build long-term customer relationships and increase your customer lifetime value (CLV).
Jason Kirby, Chief Product & Technology Officer at Magic Memories, talks about how to instill a lightweight product delivery process.
A dedicated data analyst (DA) on a team can be a game-changer for the quality and speed of product discovery.
Donna Foti talks about her best practices for communicating data, including using the “granny test” and a storytelling narrative.
As a PM, you have to ensure that whatever updates are made to the product align with the overall goals of the company.
Stephanie Drago talks about a pilot program she launched that unlocked new, data-backed insights into how shipping costs impact revenue.
The Pugh Selection Matrix is used to select the best solution out of multiple options and is useful for decisions involving several factors.
As a product manager, you wield significant influence through your communication. Using BLUF in your emails will save time for you and those you work with.
Step up your game and make your next kickoff the best meeting you’ve ever facilitated — a meeting that people will remember for months.
An associate product manager doesn’t have prior product management experience, but can grow into this role via training and mentorship.
