As a PM, you hold the key to bridging the gap between audience needs and the company’s product. And your most important tool in the process is understanding the product market.
Aaron Smith talks about how to identify (and steer away from) vanity metrics and measure actual business impact results instead.
Because AI has become increasingly integrated into our society, it’s important that you ensure AI operates fairly and transparently.
Madhur Aggarwal shares his view that the PM should be general managers of their product and responsible for the business from end to end.
Apple’s Face ID and Spotify’s Discover Weekly are delighter features. And adding them to your next product will bring smiles. Learn more in this blog.
Julie Acosta reflects on her efforts to unlock an organization’s curiosity by promoting a data-driven culture.
Code rarely starts perfect, so it needs to evolve according to the value it creates for your customers and business.
Follow this 7-step checklist to maximize your chances at running a successful product launch.
Bring Six Sigma’s approach and its DMAIC process to your next product analysis to solve project problems and implement lasting solutions.
Adam Cardarelli highlights the importance of deeply understanding the customer and creating awe-inspiring products that truly delight them.
Product designers bridge the gap between user needs, business goals, and technological possibilities. Let’s take a deeper look at the role.
If better customer retention and growth are the targets for your next product, using NPS to measure customer enthusiasm will help you attain good numbers.
