As a PM yourself, you know how difficult and multifaceted the role can be. You need to talk with customers and work on design simultaneously.
Zero-to-one is all about creating something new. Move beyond iterations and build groundbreaking products that lead to entirely new markets.
Subscriber acquisition cost (SAC) refers to the total expense incurred by the business to acquire a new customer or subscriber.
Although we did a good job moving people to the checkout page, we had problems converting checkout visitors to paying customers.