2024-03-28
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#agile and scrum#career development
Else van der Berg
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Mar 28, 2024 ⋅ 6 min read

Balancing long term investments vs. quick wins

Else van der Berg Interim Product Lead/Advisor with a knack for strategic thinking. I help tech companies build products with customer and business impact.

Recent posts:

A Guide To Developing Customer Profiles

A guide to developing customer profiles

A customer profile is a document that outlines the ideal customers of a business-to-business (B2B) company.

Daniel Schwarz
Apr 16, 2024 ⋅ 5 min read
Evaluating Customer Experience Metrics

Evaluating customer experience metrics

Customer experience metrics are metrics that you can use to determine how customers perceive their interaction with your product.

Bartosz Jaworski
Apr 16, 2024 ⋅ 6 min read
Orly Stern Izhaki Leader Spotlight

Leader Spotlight: Tailoring products by industry and market, with Orly Stern Izhaki

Orly Stern Izhaki discusses how expanding products globally requires adjusting the user journey based on the market, region, or culture.

Jessica Srinivas
Apr 15, 2024 ⋅ 5 min read
Developing A Customer Acquisition Strategy

Developing a customer acquisition strategy

A customer acquisition strategy is a set of processes and tactics that aim to bring traffic to your product.

Bart Krawczyk
Apr 15, 2024 ⋅ 6 min read
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