2023-12-01
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#roadmapping
Else van der Berg
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Dec 1, 2023 ⋅ 6 min read

Moving from a feature-driven to an outcome-driven roadmap

Else van der Berg Interim Product Lead/Advisor with a knack for strategic thinking. I help tech companies build products with customer and business impact.

Recent posts:

Leader Spotlight: Itzik Mitzmacher, Vice President Of Product At Teza

Leader Spotlight: Outcome-driven vs. output-driven product development, with Itzik Mitzmacher

Itzik Mitzmacher talks about how to avoid becoming a feature factory by shifting your product team’s focus from outputs to outcomes.

Sibel Bagcilar
May 28, 2025 ⋅ 7 min read

How picking up Canva can level up your PM work

Canva offers hundreds of thousands of free templates and 100+ million design assets to appeal to all different types of users.

Kimberly Shyu
May 27, 2025 ⋅ 5 min read
Shayani Roy Leader Spotlightq

Leader Spotlight: Being intentional about innovation, with Shayani Roy

Shayani Roy talks about balancing innovation with speed, thoughtfulness, and commitment to solving customer problems.

Jessica Srinivas
May 27, 2025 ⋅ 7 min read

How AI is changing customer acquisition

Instead of investing in one big channel, harness the power of AI to niche down, hyper-target, and personalize on the go.

Bart Krawczyk
May 22, 2025 ⋅ 5 min read
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