User interviews are the bread and butter of every UX designer.
However, it’s easy to fall into a repetitive routine, asking the same questions and getting the same insights. It’s essential to switch up the script every now and then to derive fresh input.
In this article, you’ll find a library of UX interview questions that can be useful in your next interview.
Before we proceed, let’s unpack one crucial thing: each interview is unique. Every interview differs in:
and so on.
Depending on these circumstances, a skilled UX researcher not only prepares a different interview format and set of questions for each participant but also adjusts the interview direction on the go.
The goal of the interview questions library is to serve you as an inspiration and let you choose whatever fits your current needs. Use it as support material for your interview preparation, not as a premade interview script.
The library consists of 23 questions divided into six categories:
Discovering what problems users face is one of the primary goals of user interviews. This knowledge then helps you prioritize further discovery activities and design desirable solutions.
Make sure that every user interview you do sheds some light on understanding the problem space.
Not all problems are worth solving, and not all ideas are worth implementing. The ability not only to discover pain points but also to assess their importance is a critical user interviewing skill.
Sometimes we care more about validating specific ideas or the product’s usability than discovering new problems.
There’re plenty of validation questions you can use to gather meaningful feedback from users.
As April Dunford, a renowned expert in product positioning, says:
“Good positioning sets off a set of assumptions about my product that are true. Bad positioning sets off a set of assumptions about my product that aren’t true — leaving your sales and marketing teams to do the work of undoing the damage your positioning has already done.”
If you think you are building an email app, but your customers believe you’re a data-storage app, you might quickly end up in the wrong place.
Understanding customers’ willingness to pay is critical. It helps you set the right price points and, even more importantly, serves as a powerful input for further prioritization. After all, if our customers are willing to pay a lot for a particular solution, then it must be valuable for them.
Communication is a critical part of every product. A small copy change can sometimes lead to triple-digit improvement.
Don’t ignore it. Mastering your copywriting might be more valuable than adding a yet another feature.
The quality of your user interview depends on the quality of questions you ask.
While there’s no silver bullet approach for a perfect user interview — each one differs in context, audience, and goals — there are questions that can fit various contexts and interviews.
Copy them fully, adjust them to your context, or just use them as inspiration for ideating your own tailor-made interview script.
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