2024-05-10
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#ui design
Iwalola Sobowale
189577
May 10, 2024 â‹… 8 min read

Using the similarity matrix to surface card sorting insights (+template)

Iwalola Sobowale A mum of two vivacious boys leading Product and User Research and championing digital innovation through my newsletter and podcast, The Spotlight. Catch up with my podcast and follow me on LinkedIn. Let's chat!

Recent posts:

Atomic Chemicals in Vials

Atomic design components in UI design

Atomic design provides a structured way of building up complex UIs from basic building blocks and components.

Srikar Suresh
May 9, 2025 â‹… 5 min read
Why Some Designers Stay Stuck At Mid-Level — And The Truth About Design Titles

Why some designers stay stuck at mid-level — And the truth about design titles

Promotions don’t just happen. I had to stop waiting, start asking, and rethink what “senior” really means. Here’s how I finally moved forward.

Eric Chung
May 8, 2025 â‹… 6 min read
The Anti-Persona: Learning From Users Who Churn Fast

The anti-persona: Learning from users who churn fast

Anti-personas flip traditional UX thinking. Instead of asking who you want, ask who you don’t. The payoff is sharper strategy.

Bart Krawczyk
May 7, 2025 â‹… 4 min read
How To Work On Great Products In Low UX Maturity Environments

How to work on great products in low UX maturity environments

In orgs where UX is overlooked, designers often feel invisible. Here’s how to earn trust and lead with small, strategic wins.

Chidera Nwankwagu
May 6, 2025 â‹… 5 min read
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