2023-04-18
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#ui design
Neil Nkoyock
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Apr 18, 2023 â‹… 8 min read

The emphasis principle of design: Why focal points matter

Neil Nkoyock My UX journey started in my teen years, where I learned the importance of user-centric design principles. After years of summarizing my design research into short texts, I realized I can share writing with others to help further their understanding. My Medium content is here.

Recent posts:

How To Work On Great Products In Low UX Maturity Environments

How to work on great products in low UX maturity environments

In orgs where UX is overlooked, designers often feel invisible. Here’s how to earn trust and lead with small, strategic wins.

Chidera Nwankwagu
May 6, 2025 â‹… 5 min read
When Feature Comparison Charts Hurt UX — And What To Use Instead

When feature comparison charts hurt UX — and what to use instead

From experience, I know feature comparison charts can overwhelm users. Here’s what I’ve found works better to drive conversions and user understanding.

Bart Krawczyk
May 5, 2025 â‹… 5 min read
What Is Conceptual Design

Conceptual design: Definition, step-by-step breakdown

Embark on an exploration of what conceptual design entails, how it shapes the foundation of projects, and its impact on UX.

Savina Valeria
May 2, 2025 â‹… 8 min read
Is Over-Simplified UX Making Your Product Boring?

Is over-simplified UX making your product boring?

Simplicity is good UX until it strips away personality. Great interfaces balance ease of use with emotional depth and identity.

Allie Paschal
May 2, 2025 â‹… 7 min read
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