2023-04-18
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#ui design
Neil Nkoyock
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Apr 18, 2023 ⋅ 8 min read

The emphasis principle of design: Why focal points matter

Neil Nkoyock My UX journey started in my teen years, where I learned the importance of user-centric design principles. After years of summarizing my design research into short texts, I realized I can share writing with others to help further their understanding. My Medium content is here.

Recent posts:

Building Trust Into UX: What I Learned From Airbnb, PayPal, And More

Building trust into UX: What I learned from Airbnb, PayPal, and more

Trust me, this is how UX really converts. I break down how companies like Airbnb and PayPal engineer trust into their UX — and how you can too.

Yaroslav Malymon
Oct 14, 2025 ⋅ 10 min read

How to decide how deep your UX redesign should go

Sometimes a new color palette does the job. Other times, you need to rethink your product from the ground up. Here’s how to tell which kind of redesign your UX needs.

Shalitha Suranga
Oct 9, 2025 ⋅ 12 min read
7+ UX Skills That Won’t Trend On LinkedIn (But Will Get You Hired)

7+ UX skills that won’t trend on LinkedIn (but will get you hired)

If your feed is full of motion design reels, that’s fine. But the skills that get you noticed in the long run aren’t flashy. They’re practical, repeatable, and crucial for building products that actually work.

Chidera Nwankwagu
Oct 8, 2025 ⋅ 6 min read
Making A Case For Slower UX: When To Prioritize Story Over Speed

Making a case for slower UX: When to prioritize story over speed

Clean, fast interfaces are great for usability. But when it comes to emotion, trust, and memorability, slower UX has its own magic. Discover how to pace your design to tell a story that users connect with, not just use.

Neil Nkoyock
Oct 7, 2025 ⋅ 6 min read
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