2023-06-22
1715
#ux research
Eric Chung
172395
106
Jun 22, 2023 ⋅ 6 min read

Jakob’s Law: Creating familiar and user-centric interfaces

Eric Chung UX designer focused on creating meaningful user value and business impact for B2B products. I also write about design.

Recent posts:

Flat, brutalist, glassy: Do UX design trends even matter?

Chasing every UX trend won’t make your design better. Knowing which ones matter will. Here’s how to separate the good from the gimmicks.

Edward Chechique
Apr 2, 2025 ⋅ 7 min read

Brand archetype vs. persona: How brand work guides UX design

When it comes to UX design, the terms ‘archetype’ and ‘persona’ are often used interchangeably, but they serve different purposes. More on that in this blog.

Bart Krawczyk
Apr 1, 2025 ⋅ 7 min read
Using Instance Swap And Other Figma Component Properties

Using Figma’s instance swap and other component properties

Here’s a short guide to getting started with and using component properties in Figma, so you can begin experimenting yourself.

Chris Kernaghan
Mar 28, 2025 ⋅ 15 min read
Faceted Filtering on Webpage

Faceted filtering for better ecommerce experiences

Used correctly, faceted filtering far outweighs any perceived issues around complexity and interaction cost.

Chris Kernaghan
Mar 27, 2025 ⋅ 7 min read
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