Icons are everywhere in the digital space — so much so that you’ve likely interacted with a few, even getting to this website to read this blog.
Think of the search icon you used to find this article or the bookmark icon you’ll tap to save the blog for later.
As a UX designer, you know that icons form one of the most basic elements of a digital UI.
Picture opening a website and seeing “Hamburger Menu” written out instead of the familiar three-line icon. You’d lose screen space — which is especially precious for mobile devices.
Icons, thus, are more than just decorative elements. They serve important functions like enhancing usability, improving the UX, and communicating the meaning of a user action quickly — all the while adding to the visual appeal of a UI.
In this blog, I’ll share my design process checklist for icons.
Ooh, and I’ve also left a link to download the PDF version of this checklist so you can use it later.
If you think designing an icon begins with opening Adobe Illustrator, Figma, or any design tool, you’re mistaken.
The real first step is to understand the product and its purpose. Think of whether you’re designing for a website, a mobile app, or some other device.
Think along the lines of:
Without carefully analyzing the purpose and requirements of the icon, you risk designing something mismatched — like a health-related icon for a fintech-focused product. And skipping this step could lead to icons that look great but fail to meet functional or contextual needs. You’ll end up with confused users.
At this stage, we still haven’t opened any design tools, and there’s a good reason for that.
User research is essential before sketching or designing anything. Research provides the foundation for creating modern, relatable icons that align with user expectations and brand identity.
Think of answers to questions like:
Gather all your research, design inspirations, and references into a mood board. This visual collection will clarify your creative direction and ensure consistency.
Remember that icons that ignore trends or fail to align with user expectations can feel outdated or disconnected from the product’s goals.
Design vision is the blueprint of success.
Now that defining the icon’s purpose and gathering inspiration is out of the way, it’s time to start envisioning — but not with design tools just yet.
The third step in my design process checklist for icons involves sketching out your ideas and exploring variations. I suggest using a pen and paper to feel free with your sketch.
Ask yourself these questions:
Skipping the sketching phase could lead to rushed, uninspired designs. Iterating on paper ensures you explore multiple directions before refining.
Steps 1 through 3 on this design process checklist for icons should’ve been smooth. And now, finally, you can open your design software and start creating the digital vector version of our icon.
There are now two things to do — figuring out which design software to use and how and understanding grid principles for creating icon designs.
Figma, Adobe Illustrator, and Sketch are my personal go-to’s due to their versatility and precision. Each offers unique features tailored to different workflows, so choosing one that aligns with your requirements and expertise is essential.
At this step of the design process checklist for icons, the focus is to be on ensuring consistency and usability.
Ensure that all icons in your set follow the same principles — consistent line weight, corner radius, and proportions. Test the icon at multiple sizes to see how it looks at small resolutions, ensuring it remains recognizable and clear.
Gather feedback from team members or users. Ask if they can identify the icon’s purpose instantly. Adjust based on their input.
Inconsistent icons or those that fail usability tests can confuse users and harm the overall interface.
For consistent icon colors, follow your brand guidelines for color choice. For example, if the brand uses blue for interactive elements, ensure the icon complements this.
Plus, use WCAG guidelines to ensure your icon has sufficient contrast for all users, even those with visual impairments.
Remember that inaccessible icons can exclude users and negatively impact the user experience.
With the design ready, it’s time to export the icon. It’s a quick three-step process:
Poorly optimized icons can lead to slow-loading interfaces and inconsistent displays across devices.
The final step before handing off the design is to review everything!
Conduct usability tests to see how real users interact with your icon. Does it clearly represent the action or idea? Gathering feedback will let you know if the purpose and requirements of the icons are met.
See if the icon set is cohesive, recognizable, and user-centered. Make any final tweaks based on feedback.
A final feedback round ensures your icons are ready to guide users intuitively through the product.
That’s my step-by-step design process checklist for icons, which is downloadable here.
Well-designed icons make it easier for users to find their way around your interface and add a touch of polish to your overall design.
Plus, they help tie everything together, making your interface not just intuitive but also memorable. With a little extra attention to detail, your icons can do so much more than look good — they can truly elevate the user experience.
LogRocket lets you replay users' product experiences to visualize struggle, see issues affecting adoption, and combine qualitative and quantitative data so you can create amazing digital experiences.
See how design choices, interactions, and issues affect your users — get a demo of LogRocket today.
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