product-management

What is the product development lifecycle? 5 stages and…

As with every process in agile development, the product development lifecycle is designed to help teams deliver value quickly and effectively through learning and...
Bindiya Thakkar
7 min read

What is the AARRR (aka pirate metrics) framework?

AARRR metrics — also known as pirate metrics — focus on every stage of the customer lifecycle to help you gain actionable insights into your...
Sara Nguyen
5 min read

Product manager vs. project manager: What’s the difference?

The fields of project management and product management are commonly — and erroneously — used interchangeably. In this guide, we unpack how the two...
Bart Krawczyk
5 min read

What is alpha testing? Definition and process with examples

Alpha testing is a step in the software release lifecycle designed to validate initial end-to-end user acceptance, adherence to product requirements, and viability for...
Klaas Hermans
6 min read

What is the Jobs-to-be-Done framework? Examples and overview

The core principle of the Jobs-to-be-Done framework is as follows: to create a product or service that your customer wants, you need to understand...
Emma Burt
5 min read

Agile roadmaps: Examples, frameworks, and how to create one

Whereas a typical product roadmap might show expected release dates for new features and enhancements, in agile, the notion of sticking to deadlines becomes...
Anthony Murphy
5 min read

What is a go-to-market strategy? Guide with examples

Creating a go-to-market strategy is more art than science. However, it is crucial to start with a hypothesis, do it early, and make it...
Harish Natarahjan
5 min read

How to meet product deadlines

As much as we dislike deadlines, they’re often necessary for proper business planning. How do we balance hitting deadlines without burning out the team...
Bart Krawczyk
5 min read

What is product experience? Examples and how to improve…

Best practices to create a good product experience include gathering customer feedback, adhering to quality, following user-centered design (UCD) principles, and applying data-driven product...
Surbhi Sooni
7 min read

What is feature creep and how to avoid it

Feature creep can be mitigated through prioritization, communication, technical planning, and effective negotiation of the ideas that still arise during execution.
Bill Ryan
6 min read

What does a product marketing manager do? Job description…

As your product grows, your team must become more specialized. A product marketing manager is one of the first specialists you’ll need to onboard.
Bart Krawczyk
4 min read

What is the scrumban methodology and how to implement…

Scrumban combines the structure and predictability of scrum with the flexibility and visualization of kanban to make agile teams more efficient and productive and...
Monica Dhiman
6 min read