A successful launch creates a compelling narrative that highlights an unmet need in the market and then builds hype around the product.
Maria Thomas, CPO at Rebrandly, dives into how organizations can incorporate an effective product-led growth (PLG) strategy.
Determining your minimum viable features (MVF) helps you achieve this by aligning your product development with customer needs.
Ari Saft talks about the complexities of building products for multiple end users, such as provider care teams, patients, and businesses.