Invisible metrics like trust, satisfaction, perception, emotional engagement, and stickiness are essential for creating successful products.
Steve Wertz shares how ecommerce and brands have transformed over time, including with the channels and platforms they operate on.
Understanding your margin of error and confidence intervals helps you make solid product decisions and avoid costly mistakes.
By implementing an effective PDM system, you can foster collaboration, improve decision-making, and accelerate your time-to-market.
Sara Sell, Director of Product Management at Daxko, shares how she developed skepticism and curiosity from her time in teaching and research.
A well-defined customer discovery process serves as the foundation for building products that customers truly want.
Jonathan Conta talks about how he’s led up teams that transform modern surgery by leveraging robotic assistance to improve patient outcomes.
While continuous discovery usually triumphs over fixed, long-term research projects, it doesn’t mean the latter has no place.
When used correctly, AI can transform market research from a time-consuming necessity into a competitive advantage.
This article explains the most important fintech terms that you should be aware of to better navigate this field.
Anne Baskakova talks about her journey breaking into tech and her goal of inspiring other women to reach their full potential.
This article serves as a comprehensive guide to healthcare product managers, including roles, responsibilities, skills, and qualifications.