A customer acquisition strategy is a set of processes and tactics that aim to bring traffic to your product.
Keith Agabob shares examples of creating business cases from research, data, and consumer insights to remove opinions around what to build.
People management refers to the task of managing, overseeing, and optimizing employees to drive a team towards achieving its goals.
A user story workshop is where the whole product team and relevant stakeholders get together to build a shared understanding.
Darlene Miranda discusses the importance of creating an obvious link between customer experience metrics and the business outcome.
The digital customer experience (DCX) refers to the journey your customers embark on when they interact with your product.
Mark Francis discusses the importance of stakeholders across all business groups embracing the need for documentation and transparency.
Brand strategy is one of the most underestimated forces that shapes the trajectory of your products and services.
Steve Chazin, VP of Products at Alarm.com, shares how he was re-hired by Steve Jobs to help turn Apple around.
Deepika Manglani discusses major transitions she’s worked on at Tribune Publishing, including a divestiture and application migration plan.
Analytical thinking is more than just a skill; it’s a mindset that transcends industries, domains, and career roles.
Mina Ghaani talks about how she instills a supportive culture in her team by emphasizing that “no idea is too wild or too out there.”
