D2C enables you to reach out to your customers directly while controlling the entire brand purchase and after sales experience.
You could say that a landing page is the modern equivalent of flyers, but not limited to their static, limited form.
By rapidly changing the set of people who make up the company, you change your company’s DNA.
In short, acceptance criteria serve as a checklist for determining whether a given ticket or user story has been fully delivered.
Craig Saldanha, Chief Product Officer at Yelp, talks about how Yelp’s value proposition is customer trust.
Team alignment is a state where team members understand, agree upon, and are committed to achieving clearly defined goals.
As a business, you want to find the specific set of consumers that will buy, use, and appreciate your products and services.
Data science is the area responsible for building, training, and applying machine learning (ML) and AI algorithms to business problems.
Spending enough time to understand the underlying problems of your users is the key to success in product management.
Lauren Chan Lee, CPO of Leap Event Technology, talks about pain points in live event technology management and how she mitigates them.
A positioning statement defines how your product fits in the marketplace and how you better solve your customers’ problems than competitors.
Alex Stried, CPO of Cerebral, talks about taking products from zero to one and how to design for your true target market.
